Rate Guides
How Much Do Creators Charge in 2026?
What brands pay creators, by industry and creator type.
Food & Beverage 11
- Micro-InfluencerFood & Beverage $100 – $1,500
- Nano-InfluencerFood & Beverage $25 – $250
- UGC CreatorFood & Beverage $100 – $600
- YouTuberFood & Beverage $150 – $35,000
- TikTok CreatorFood & Beverage $400 – $3,500
- Podcast HostFood & Beverage $10 – $5,000
- Fitness InfluencerFood & Beverage $300 – $4,500
- Twitch StreamerFood & Beverage $150 – $10,000
- College Athlete (NIL)Food & Beverage $100 – $3,500
- Mom InfluencerFood & Beverage $150 – $1,500
- Musician / ArtistFood & Beverage $300 – $5,000
Fitness 8
Beauty & Skincare 7
- Micro-InfluencerBeauty & Skincare $200 – $8,000
- Nano-InfluencerBeauty & Skincare $40 – $400
- UGC CreatorBeauty & Skincare $150 – $1,200
- YouTuberBeauty & Skincare $150 – $20,000
- TikTok CreatorBeauty & Skincare $300 – $6,000
- Podcast HostBeauty & Skincare $50 – $25,000
- Mom InfluencerBeauty & Skincare $300 – $3,500
Gaming 7
Fashion & Apparel 9
- Micro-InfluencerFashion & Apparel $150 – $4,000
- Nano-InfluencerFashion & Apparel $50 – $800
- UGC CreatorFashion & Apparel $150 – $500
- YouTuberFashion & Apparel $100 – $35,000
- TikTok CreatorFashion & Apparel $200 – $5,000
- Podcast HostFashion & Apparel $90 – $15,000
- College Athlete (NIL)Fashion & Apparel $300 – $4,000
- Mom InfluencerFashion & Apparel $200 – $4,000
- Musician / ArtistFashion & Apparel $300 – $4,000
Tech & SaaS 8
- Micro-InfluencerTech & SaaS $500 – $8,000
- Nano-InfluencerTech & SaaS $50 – $500
- UGC CreatorTech & SaaS $200 – $2,000
- YouTuberTech & SaaS $200 – $20,000
- TikTok CreatorTech & SaaS $800 – $8,000
- Podcast HostTech & SaaS $45 – $15,000
- LinkedIn CreatorTech & SaaS $250 – $6,000
- Twitch StreamerTech & SaaS $150 – $3,000
Travel & Hospitality 7
- Micro-InfluencerTravel & Hospitality $150 – $2,500
- Nano-InfluencerTravel & Hospitality $25 – $800
- UGC CreatorTravel & Hospitality $150 – $1,500
- YouTuberTravel & Hospitality $200 – $25,000
- TikTok CreatorTravel & Hospitality $300 – $10,000
- Podcast HostTravel & Hospitality $15 – $10,000
- Mom InfluencerTravel & Hospitality $400 – $4,000
Finance & FinTech 7
- Micro-InfluencerFinance & FinTech $400 – $6,000
- Nano-InfluencerFinance & FinTech $100 – $1,200
- UGC CreatorFinance & FinTech $200 – $1,200
- YouTuberFinance & FinTech $300 – $40,000
- TikTok CreatorFinance & FinTech $400 – $6,000
- Podcast HostFinance & FinTech $75 – $40,000
- LinkedIn CreatorFinance & FinTech $500 – $5,000
Health & Wellness 9
- Micro-InfluencerHealth & Wellness $150 – $2,500
- Nano-InfluencerHealth & Wellness $50 – $400
- UGC CreatorHealth & Wellness $150 – $1,000
- YouTuberHealth & Wellness $300 – $15,000
- TikTok CreatorHealth & Wellness $300 – $8,000
- Podcast HostHealth & Wellness $10 – $8,000
- Fitness InfluencerHealth & Wellness $250 – $6,000
- College Athlete (NIL)Health & Wellness $100 – $10,000
- Mom InfluencerHealth & Wellness $300 – $8,000
Home & Garden 7
Pets & Animals 7
Music & Entertainment 7
- Micro-InfluencerMusic & Entertainment $100 – $1,200
- Nano-InfluencerMusic & Entertainment $25 – $200
- UGC CreatorMusic & Entertainment $150 – $800
- YouTuberMusic & Entertainment $300 – $15,000
- TikTok CreatorMusic & Entertainment $150 – $2,000
- Podcast HostMusic & Entertainment $10 – $10,000
- Musician / ArtistMusic & Entertainment $200 – $3,500
Sports & Athletics 8
- Micro-InfluencerSports & Athletics $100 – $3,000
- Nano-InfluencerSports & Athletics $30 – $300
- UGC CreatorSports & Athletics $150 – $1,200
- YouTuberSports & Athletics $200 – $20,000
- TikTok CreatorSports & Athletics $300 – $10,000
- Podcast HostSports & Athletics $400 – $3,500
- Fitness InfluencerSports & Athletics $200 – $6,000
- College Athlete (NIL)Sports & Athletics $100 – $4,000
Automotive 7
Education & EdTech 8
- Micro-InfluencerEducation & EdTech $150 – $4,000
- Nano-InfluencerEducation & EdTech $50 – $600
- UGC CreatorEducation & EdTech $150 – $650
- YouTuberEducation & EdTech $100 – $25,000
- TikTok CreatorEducation & EdTech $500 – $8,000
- Podcast HostEducation & EdTech $10 – $6,000
- LinkedIn CreatorEducation & EdTech $400 – $2,500
- Mom InfluencerEducation & EdTech $300 – $6,000
E-Commerce & DTC 10
- Micro-InfluencerE-Commerce & DTC $100 – $1,500
- Nano-InfluencerE-Commerce & DTC $0 – $250
- UGC CreatorE-Commerce & DTC $50 – $800
- YouTuberE-Commerce & DTC $200 – $30,000
- TikTok CreatorE-Commerce & DTC $150 – $5,000
- Podcast HostE-Commerce & DTC $75 – $15,000
- LinkedIn CreatorE-Commerce & DTC $150 – $2,000
- Twitch StreamerE-Commerce & DTC $100 – $2,500
- College Athlete (NIL)E-Commerce & DTC $0 – $3,000
- Mom InfluencerE-Commerce & DTC $250 – $2,500
Parenting & Family 7
- Micro-InfluencerParenting & Family $150 – $5,000
- Nano-InfluencerParenting & Family $15 – $250
- UGC CreatorParenting & Family $100 – $600
- YouTuberParenting & Family $500 – $15,000
- TikTok CreatorParenting & Family $300 – $10,000
- Podcast HostParenting & Family $10 – $150
- Mom InfluencerParenting & Family $150 – $5,000
Real Estate 7
Outdoor & Adventure 7
- Micro-InfluencerOutdoor & Adventure $200 – $3,000
- Nano-InfluencerOutdoor & Adventure $40 – $400
- UGC CreatorOutdoor & Adventure $150 – $600
- YouTuberOutdoor & Adventure $150 – $10,000
- TikTok CreatorOutdoor & Adventure $300 – $5,000
- Podcast HostOutdoor & Adventure $90 – $10,000
- Fitness InfluencerOutdoor & Adventure $250 – $15,000
No guides for this combination yet.