Brand Safety at Scale

The Partner

Part of Keurig Dr Pepper’s $16 billion portfolio, Dr Pepper recently passed Pepsi to become America’s second most-consumed soft drink. KDP’s lineup spans 125+ brands.

With that scale comes rigorous standards: every piece of creator content must clear exacting requirements before it goes live.

The Challenge

Stricter guidelines mean slower campaigns. Quality control becomes the bottleneck and speed-to-market suffers.

KDP doesn’t cut corners: every creator video must clear a 25-point checklist before approval, a massive operational load at their volume.

The Solution

• Automatic Screening Every creator video is checked against all 25+ brand requirements before human review, violations flagged instantly.
• Faster Approvals Hours of manual review become minutes. The team only touches videos that pass automatic checks.
• 100% Compliance Every piece of content meets brand standards. No exceptions, no shortcuts.
• In-Person Activation Support Launchpoint also drives 50+ athletes to Dr Pepper’s in-person events.

The Results