Brand Safety at Scale Without the Bottleneck
Dr Pepper — recently crowned America’s second most-consumed soft drink — runs one of the strictest compliance programs in the industry. Launchpoint automated every step.
The Client
Dr Pepper: #2 Soft Drink in America
Part of the $16 billion Keurig Dr Pepper portfolio — the third-largest non-alcoholic beverage company in North America — Dr Pepper recently surpassed Pepsi to become the second most-consumed carbonated soft drink in America. Established in 1885, KDP operates a portfolio of 125+ owned, licensed, and partner brands.
With that scale comes rigorous brand standards. Every piece of creator content needs to meet their exacting requirements before it goes live — a necessary safeguard for one of the most recognized names in beverages.
The Challenge
But here’s the tension every brand marketer knows: the stricter your guidelines, the slower your campaigns move. Quality control becomes a bottleneck. And speed-to-market suffers.
Keurig Dr Pepper doesn’t cut corners on brand safety. They maintain a checklist of 25+ requirements that every single creator video must meet before approval. That’s the right call for protecting the brand. But it created a massive operational problem.
The Solution
Launchpoint’s system checked every creator video against Dr Pepper’s complete list of 25+ brand requirements before human review. Non-compliant content got flagged instantly.
What took hours of manual review now took minutes. The team only touched videos that had already passed automated checks.
Every piece of content met brand standards. No exceptions. No shortcuts.
Beyond digital content, Launchpoint helped drive 50+ athletes to Dr Pepper’s in-person events—extending the campaign beyond social.
The Results
Automatically per video, replacing hours of manual frame-by-frame review.
Reduction in video review time through automated compliance checks.
Driven to Dr Pepper’s in-person activations, extending impact beyond social.
With 100% compliance rate on brand guidelines. Dr Pepper finally had both: uncompromising brand safety and speed.