800+ Videos in 30 Days

The Partner

Uber is the largest mobility and delivery platform on earth: rides, Uber Eats, and grocery delivery across 70+ countries. Its growth machine runs on paid media, and paid media runs on creative.

Creative burns out fast at Uber’s spend. Keeping ads fresh means a constant supply of new creator videos that look native, not produced.

The Challenge

Paid ads fatigue in days, not months. Uber needs hundreds of fresh creator videos every week, each one reviewed and ad-ready, without an army of editors or agencies in the loop.

The Solution

• Creator Scale, On Tap 1,657 creators accepted into the program. No sourcing team, no outreach, no vetting backlog.
• Submission to Delivery Creators submit videos directly; Launchpoint reviews, approves, and delivers them straight into Uber’s ads pipeline.
• Quality at Volume Creator ratings keep quality high as volume compounds. Only approved work ships.
• Always-On Creative Supply New videos arrive daily, so the ads team never runs dry.

The Results