C4 Energy × Launchpoint
A 100-athlete NIL blitz emptied a Walmart in 3 days and lifted C4 sales 10%. Authentic content, at retail scale.
C4 Energy (Nutrabolt) is the #4 energy drink globally and the only major brand NSF Certified for Sport, the standard recognized by the NBA, NFL, MLB, and the U.S. Anti-Doping Agency. In a market of lifestyle brands, C4 is the athlete’s drink.
Official energy drink of the Celtics, Knicks, and Heat, C4 signed 128 collegiate basketball players in a single NIL campaign, then partnered with Launchpoint to turn that network into measurable retail impact at Walmart.
Nick MorganMarketing Lead, C4 Energy
C4 wants to move product at Walmart while maximizing organic reach: foot traffic and engagement, fast.
Traditional influencer marketing is slow, hard to measure, and unmanageable at this scale. C4 needs high-trust content with a streamlined workflow.
C4 inventory at the Lansing Walmart was gone within three days of launch.
Unit and dollar velocity rose 10% across Ohio and Michigan over two months.
4x C4’s 500K-view goal in 1.5 weeks of organic content.
100+ athletes activated to produce a huge volume of authentic content.