Privacy Policy

Launchpoint ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

We may collect information about you in a variety of ways, including:

• Personal Data: Name, email address, phone number, and other contact information you provide when reaching out to us.
• Usage Data: Information about how you interact with our website, including pages visited, time spent, and referral sources.
• Device Data: Information about your device, browser type, IP address, and operating system.

How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services
• Respond to your inquiries and fulfill your requests
• Send you marketing and promotional communications (with your consent)
• Improve and personalize your experience
• Analyze usage trends and measure the effectiveness of our campaigns
• Protect against fraudulent or unauthorized activity

Sharing Your Information

We may share your information in the following situations:

• Service Providers: With third-party vendors who perform services on our behalf.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• Legal Requirements: When required by law or to protect our rights.
• With Your Consent: In any other case with your explicit consent.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website. You can control cookies through your browser settings, though disabling them may affect your experience.

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access and receive a copy of your data
• The right to rectify inaccurate information
• The right to request deletion of your data
• The right to opt out of marketing communications
• The right to data portability

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

Creator & Influencer Data

If you are a creator or influencer participating in our network, we collect additional information to facilitate campaigns and payments:

• Social Media Information: Account handles, profile information, follower counts, and engagement metrics from platforms including TikTok, Instagram, and YouTube.
• Performance Data: Views, likes, comments, shares, and other analytics related to campaign content you create.
• Profile Information: Sport affiliation, school or team, geographic location, and niche categories for targeting purposes.
• Content Submissions: Videos, images, and other creative assets you submit for brand campaigns.
• Shipping Information: Address and contact details for product gifting fulfillment.

Social Media Platform Data

We access first-party data from social media platforms to verify creator authenticity and measure campaign performance. This includes:

• Historical performance metrics
• Authenticity signals used for fraud detection
• Content reach and impression data

This data is obtained through authorized platform APIs and with creator consent where required.

Third-Party Services & Integrations

We integrate with third-party services to provide our platform. These services may collect data as described in their respective privacy policies:

• Shopify: For product gifting fulfillment (processes shipping addresses and order data).
• Payment Processors: For creator payouts and brand billing (processes financial transaction data).
• Analytics Providers: For app usage and product analytics.
• Social Media Platforms: TikTok, Instagram, and YouTube for content distribution and analytics.
• AI Model Providers: Google Cloud (Gemini) for use cases described below.

AI & Automated Processing

We use artificial intelligence and automated systems to enhance our services:

• Content Screening: AI reviews submitted content for brand safety, including detection of profanity, competitor logos, and guideline violations.
• Fraud Detection: Automated analysis identifies fake engagement, bot activity, and suspicious account behavior to protect brands and maintain network quality.
• Creative Assistant: AI reviews pieces of content to provide suggestions, improvements, and quality grading.
• Creator Matching: Algorithms help match creators with relevant brand campaigns based on audience demographics and content style.

Financial & Tax Information

To process creator payments and maintain tax compliance, we collect:

• Payment Information: Bank account details, PayPal, or other payment method information for processing payouts.
• Tax Identification: Social Security Number (SSN), Individual Taxpayer Identification Number (ITIN), or Employer Identification Number (EIN) for 1099 tax reporting.
• W-9 Information: Legal name, address, and tax classification as required by IRS regulations.

Financial and tax data is encrypted and stored securely. We retain tax records for seven years as required by law.

Data Retention

We retain your information for the following periods:

• Account Data: Retained while your account is active and for up to 30 days after account closure.
• Campaign Data: Performance metrics and content are retained for 5 years for reporting and analytics purposes.
• Tax Records: Financial and tax information is retained for 7 years as required by IRS regulations.
• Communication Records: Emails and support inquiries are retained for 2 years.

You may request deletion of your data at any time, subject to legal retention requirements.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You may opt out of the "sale" or "sharing" of your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

We do not sell personal information in the traditional sense. However, sharing data with advertising partners may constitute a "sale" under CCPA. To exercise your rights, contact us at privacy@launchpointhq.com.

Brand & Business Client Data

If you represent a brand or business using our services, we collect:

• Business Information: Company name, industry, and business contact details.
• Campaign Data: Campaign briefs, creative guidelines, target audience requirements, and performance goals.
• Billing Information: Payment details and invoicing information for platform fees.
• Communication Records: Correspondence related to campaigns and account management.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our practices, please contact us at privacy@launchpointhq.com