Privacy Policy | Launchpoint

Launchpoint ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

We may collect information about you in a variety of ways, including:

Personal Data: Name, email address, phone number, and other contact information you provide when reaching out to us.
Usage Data: Information about how you interact with our website, including pages visited, time spent, and referral sources.
Device Data: Information about your device, browser type, IP address, and operating system.

How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain our services
Respond to your inquiries and fulfill your requests
Send you marketing and promotional communications (with your consent)
Improve and personalize your experience
Analyze usage trends and measure the effectiveness of our campaigns
Protect against fraudulent or unauthorized activity

Sharing Your Information

We may share your information in the following situations:

Service Providers: With third-party vendors who perform services on our behalf.
Business Transfers: In connection with a merger, acquisition, or sale of assets.
Legal Requirements: When required by law or to protect our rights.
With Your Consent: In any other case with your explicit consent.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website. You can control cookies through your browser settings, though disabling them may affect your experience.

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

The right to access and receive a copy of your data
The right to rectify inaccurate information
The right to request deletion of your data
The right to opt out of marketing communications
The right to data portability

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

Creator & Influencer Data

If you are a creator or influencer participating in our network, we collect additional information to facilitate campaigns and payments:

Social Media Information: Account handles, profile information, follower counts, and engagement metrics from platforms including TikTok, Instagram, and YouTube.
Performance Data: Views, likes, comments, shares, and other analytics related to campaign content you create.
Profile Information: Sport affiliation, school or team, geographic location, and niche categories for targeting purposes.
Content Submissions: Videos, images, and other creative assets you submit for brand campaigns.
Shipping Information: Address and contact details for product gifting fulfillment.

Social Media Platform Data

We access first-party data from social media platforms to verify creator authenticity and measure campaign performance. This includes:

Historical performance metrics
Authenticity signals used for fraud detection
Content reach and impression data

This data is obtained through authorized platform APIs and with creator consent where required.

YouTube API Services

Launchpoint uses YouTube API Services. Your use of Launchpoint’s YouTube features is also governed by the YouTube Terms of Service, and Google’s handling of your data is described in the Google Privacy Policy. When you connect your YouTube channel to Launchpoint through Google sign-in, we access the following through the YouTube Data API:

Channel profile: Channel ID, title, handle, avatar image, description, and subscriber count.
Video metadata: Video ID, title, description, publish date, duration, thumbnail, and privacy status for videos you publish as part of a campaign.
Public video statistics: View count, like count, and comment count.
Paid promotion status: Whether a video is marked as containing paid product placement, which we use to confirm that required ad disclosures are present.

We use this data to confirm that you control the channel you connected, to calculate performance-based payouts on your campaign content, to show campaign performance to the brand that commissioned the campaign, and to check that required disclosures are in place. We request read-only access only. Launchpoint never uploads, edits, deletes, rates, or comments on anything on your channel.

Revoking Access and Deleting YouTube Data

You can stop Launchpoint from accessing your YouTube data at any time, in either of two ways:

In the Launchpoint app: Disconnect your YouTube account from your profile settings. This revokes our access immediately.
Through Google: Revoke Launchpoint’s access on the Google security settings page at https://security.google.com/settings/security/permissions.

When you revoke access by either method, we delete all YouTube data obtained under that authorization within 7 calendar days. You may also request deletion of stored YouTube data at any time by emailing privacy@launchpointhq.com, and we will delete it within 7 calendar days. Deleting data stored by Launchpoint does not delete or change anything stored by YouTube; to remove data held by YouTube, use YouTube directly. While your authorization remains active, we verify at least every 30 days that it has not been revoked and that your campaign videos are still available on YouTube, and we refresh or delete stored YouTube data accordingly.

Third-Party Services & Integrations

We integrate with third-party services to provide our platform. These services may collect data as described in their respective privacy policies:

Shopify: For product gifting fulfillment (processes shipping addresses and order data).
Payment Processors: For brand billing and creator payouts made by Launchpoint (processes financial transaction data).
Analytics Providers: For app usage and product analytics.
Social Media Platforms: TikTok, Instagram, and YouTube for content distribution and analytics.
AI Model Providers: Google Cloud (Gemini) for use cases described below.

AI & Automated Processing

We use artificial intelligence and automated systems to enhance our services:

Content Screening: AI reviews submitted content for brand safety, including detection of profanity, competitor logos, and guideline violations.
Fraud Detection: Automated analysis identifies fake engagement, bot activity, and suspicious account behavior to protect brands and maintain network quality.
Creative Assistant: AI reviews pieces of content to provide suggestions, improvements, and quality grading.
Creator Matching: Algorithms help match creators with relevant brand campaigns based on audience demographics and content style.

Financial & Tax Information

To process creator payments and maintain tax compliance, we collect:

Payment Information: Bank account details, PayPal, or other payment method information for processing payouts.
Tax Identification: Social Security Number (SSN), Individual Taxpayer Identification Number (ITIN), or Employer Identification Number (EIN) for 1099 tax reporting.
W-9 Information: Legal name, address, and tax classification as required by IRS regulations.

Financial and tax data is encrypted and stored securely. We retain tax records for seven years as required by law.

Data Retention

We retain your information for the following periods:

Account Data: Retained while your account is active and for up to 30 days after account closure.
Campaign Data: Performance metrics and content are retained for 5 years for reporting and analytics purposes, except for YouTube API Data, which follows the rule below.
YouTube API Data: Retained only while your YouTube authorization remains active. We re-verify that authorization at least every 30 days, and delete this data within 7 calendar days of revocation or of a deletion request. See the YouTube API Services section above.
Tax Records: Financial and tax information is retained for 7 years as required by IRS regulations.
Communication Records: Emails and support inquiries are retained for 2 years.

You may request deletion of your data at any time, subject to legal retention requirements.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out: You may opt out of the "sale" or "sharing" of your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

We do not sell personal information in the traditional sense. However, sharing data with advertising partners may constitute a "sale" under CCPA. To exercise your rights, contact us at privacy@launchpointhq.com.

Brand & Business Client Data

If you represent a brand or business using our services, we collect:

Business Information: Company name, industry, and business contact details.
Campaign Data: Campaign briefs, creative guidelines, target audience requirements, and performance goals.
Billing Information: Payment details and invoicing information for platform fees.
Communication Records: Correspondence related to campaigns and account management.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our practices, please contact us at privacy@launchpointhq.com.