Hyper-Local, Instant Impact
Gopuff’s vertically integrated delivery model only works inside active zones. Launchpoint proved that hyper-local creator targeting drives real orders — not just impressions.
The Client
Gopuff: Vertically Integrated Instant Delivery
Gopuff pioneered the vertically integrated instant delivery model — operating its own network of micro-fulfillment centers across 500+ cities, stocking approximately 3,000 products per location, and delivering to doorsteps in an average of 25 minutes.
Unlike marketplace apps like DoorDash or Instacart, Gopuff owns its entire supply chain from warehouse to doorstep. That precision means their marketing must be equally targeted — every impression needs to reach people who can actually place an order within an active delivery zone.
The Challenge
For delivery apps, geography is everything. Gopuff needed creator content that would drive downloads and orders in specific markets—not generic reach that looked good in a report but didn’t convert. A million views don’t matter if 90% of viewers can’t actually order.
The Solution
Launchpoint’s network filtered for creators specifically located at target campuses. No more wasted reach on viewers who couldn’t order.
Every creator got a unique code tied to their content. Gopuff could see exactly how many orders each creator drove.
Instead of weeks of manual vetting, the team activated local creators instantly—hitting the ground running in both markets.
All content dropped in the same two-week window, creating local buzz that drove both awareness and conversions.
The Results
Attempted promo code redemptions, proving creators drove real purchase intent.
At a $25 average order value, directly tied to creator promo codes.
Concentrated in target markets. Every impression counted because every viewer was a potential customer.
UCLA and University of Florida. Manual creator vetting replaced with instant local matching.