Breakaway × Launchpoint
The largest touring festival brand in the U.S. activates 800+ creators in one click and trends on TikTok in 72 hours.
Breakaway is the largest touring music festival brand in the U.S., recently signed by CAA for international expansion. In 2025 they launched Breakaway Projects, a label and management division with The Orchard, expanding from live events into artist development.
For a label pushing emerging artists, the first 72 hours decide a song’s trajectory. Manual influencer outreach can’t move that fast.
Jaime NeelyPresident, Breakaway
Promoting a release used to mean weeks of DMs, rate negotiations, and chasing responses.
By the time outreach finishes, the launch window has closed. The algorithm has moved on.
Activate instantly through Launchpoint’s network with one click.
Driven entirely by coordinated creator content.
A fraction of typical influencer rates.
Immediately after launch, the momentum it needed to chart.