From Manual Outreach to Instant Scale
The largest touring music festival brand in the U.S. activated 800+ creators with one click and trended on TikTok within 72 hours of release.
The Client
Breakaway: The Largest Touring Festival in the U.S.
Breakaway is the largest touring music festival brand in the United States, recently signed by CAA for international expansion. In 2025, they launched Breakaway Projects — a record label and management division partnered with The Orchard for distribution — expanding from live events into full artist development.
As both a festival brand and a label pushing emerging artists into the spotlight, Breakaway knows the first 72 hours of a release can make or break a song’s trajectory. Traditional influencer outreach simply can’t move fast enough.
The Challenge
For most labels, promoting a new release means weeks of grinding through manual outreach. DMing creators one by one. Negotiating rates. Chasing responses. Coordinating post timing.
But here’s the reality every music marketer faces: by the time you’ve finished your creator outreach, the launch window has closed. The algorithm has moved on. The buzz is gone.
The Solution
Instead of weeks of DMs, they clicked a button and activated hundreds of creators simultaneously. No back-and-forth. No waiting.
Launchpoint’s creator network delivered volume without the premium price tag of traditional influencer campaigns.
All creators posted within the same window, creating a wave of content that triggered algorithmic momentum.
Views, engagement, and performance data visible instantly—not pieced together after the fact.
The Results
Activated instantly through Launchpoint’s network with a single click.
Across platforms, driven entirely by coordinated creator content.
A fraction of typical influencer rates, proving scale doesn’t have to mean premium pricing.
Immediately after launch. Breakaway didn’t just promote a song—they gave it the launch momentum it needed to chart.
“What used to take weeks of manual outreach happened with one click. The song trended on TikTok immediately after launch.”