The Largest UGC Program in History

The Partner

Higgsfield is an AI video platform known for cinematic, camera-controlled motion that looks shot, not rendered. Its growth runs on the same energy: relentless, high-volume creator content.

UGC isn't a side channel for Higgsfield; it's the acquisition engine. When the program outgrew every off-the-shelf tool, they came to Launchpoint.

“UGC is the greatest way to get new eyes to your brand at a nicer, more effective rate than paid ads could ever provide.” Shotan JakupovHead of Growth, Higgsfield

The Challenge

Off-the-shelf platforms couldn't give Higgsfield the control its program needed, so the team tried building its own tooling.

• Internal tools didn't scale Improving homegrown software while staying focused on creative strategy wasn't sustainable.
• Every feature competed with the roadmap UGC tooling kept losing to product work that mattered more.
• Volume demanded trust With hundreds of creators posting, quality and payment integrity couldn't stay manual.

The Solution

Since moving to Launchpoint, the platform molds to their program instead of the other way around.

• Features at Higgsfield speed New feature requests turn around in two to three hours, the fastest iteration cycle their team has had anywhere.
• Rated creators at scale Creator ratings let Higgsfield pick top performers, keeping quality high as volume explodes.
• Dozens to thousands A few dozen active creators scaled up to 1,000+ creators and 3,000+ social accounts posting, tracked in one dashboard.
• Operations on autopilot Fraud protection, sourcing, and payouts run in the background. The team stays on creative strategy.

“These guys have provided truly extraordinary customer service. When we ask for a feature to be implemented, the turnaround is quick, within two to three hours. They are also proactive in developing features to help us scale our programs more easily.” Shotan JakupovHead of Growth, Higgsfield

The Results