A New Market to Promote Every Day

The Partner

Kalshi is the largest regulated prediction market in the U.S., where people trade event contracts on everything from elections and sports to interest rates and weather.

Prediction markets live on the news cycle. Kalshi's marketing moves with it, turning each big event into a reason for new users to start trading.

The Challenge

Kalshi's paid ads are boosted creator posts, and a boosted post is only worth running while the market is live. Miss the window and the spend is wasted. Kalshi needs creator content approved, posted, and amplifiable inside hours, not the days traditional production takes.

The Solution

• Organic to Paid in One Move Creator posts prove themselves organically, then the winners go straight to boosted paid ads. The organic feed is Kalshi's creative testing ground for paid.
• Campaigns at News Speed A fresh themed campaign spins up the moment a market needs promoting, from NFL kickoffs and the US Open to FOMC decisions and Dancing with the Stars.
• Every Niche Covered Campaigns span finance and macro to sports and pop culture, matching whatever markets are moving.
• Hours, Not Days The average creator turnaround is a couple of hours from accepting to posting, so new markets go live promoted the same day they launch.
• Newsroom Concepts Campaigns riff on the markets Kalshi actually lists, like hedging a $3M football bonus or a goat herding weather bet.
• Every Post Measured Views, likes, comments, shares, and saves tracked per post across TikTok, Instagram, and YouTube.

The Results