Turning Creator Gifting Into a Profit Center
The only headwear brand in MLB, NFL, and NBA history transformed creator gifting from a cost center into a measurable 400% ROI revenue channel.
The Client
New Era: Exclusive Headwear for MLB, NFL & NBA
Founded in 1920 in Buffalo, New York, New Era Cap Company is the only brand in sports history to hold exclusive on-field headwear rights for all three major U.S. leagues — the official cap of MLB since 1993, NFL sideline cap since 2012, and NBA on-court cap since 2016.
Their iconic 59FIFTY fitted cap, designed in 1954, has transcended game-day gear to become a cultural staple worn courtside, on campus, and everywhere in between. To maintain that cultural relevance with the next generation, New Era runs one of the largest creator gifting programs in sports.
The Challenge
But here’s the problem every marketer knows too well: product seeding feels like throwing money into a void. You ship free product. Creators post (maybe). And you’re left wondering… did any of this actually drive sales?
New Era runs one of the biggest creator gifting programs in sports. On paper, it should be a competitive advantage. In reality? It was a resource drain.
The Solution
Instead of manual outreach, they instantly connected with sports-native creators from powerhouse campuses like UCLA, Tennessee, and Ohio State.
No more typing addresses. Launchpoint’s Shopify integration triggered mass shipments directly from their store—eliminating hours of manual coordination.
Every creator got a unique trackable link. For the first time, New Era could see exactly which creators were driving sales—not just views.
Shipments, content approvals, view counts, and revenue all visible in one place. No more digging through inboxes.
The Results
On just organic posts alone, proving creator gifting is a direct revenue driver.
On total campaign spend, transforming gifting from a cost center into a profit center.
Reduction in product shipping time through automated Shopify fulfillment.
For the first time, New Era had undeniable proof that creator gifting wasn’t just brand awareness—it was a revenue channel.