Creator Gifting as a Profit Center

The Partner

Founded in 1920 in Buffalo, New Era is the only brand in sports history with exclusive on-field headwear rights for all three major U.S. leagues: MLB since 1993, NFL since 2012, NBA since 2016.

Its iconic 59FIFTY fitted has outgrown game day to become a cultural staple. To stay relevant with the next generation, New Era runs one of the largest creator gifting programs in sports.

The Challenge

Product seeding is a black box: you ship free product, creators maybe post, and you never learn whether any of it drives sales.

New Era’s gifting program is a competitive advantage in theory. Without attribution, a resource drain in practice.

The Solution

• Geo-Targeted Creator Matching Manual outreach becomes instant matching with sports-native creators at UCLA, Tennessee, and Ohio State.
• One-Click Fulfillment The Shopify integration triggers mass shipments directly from their store. No addresses typed, no hours lost.
• Real Attribution Unique trackable links show which creators drive sales, not just views.
• Single Dashboard Shipments, approvals, views, and revenue in one place.

The Results