Your next customer is searching social.
Will they find you?
TikTok, Instagram, and YouTube have become the first place people look before making a purchase. The results they see are shaped by creator content — not brand websites.
Americans now turn to TikTok to find products and answers
of Instagram users rely on the platform for product research
most-referenced source in Google AI Overviews is YouTube
No creator presence means no visibility where it counts.
When someone searches "best running shoes" on TikTok, they see creator reviews — not your product page. The brands that show up are the ones athletes are already talking about.
If creators aren't mentioning your brand, the algorithm won't either.
Why this matters now
AI recommendations are built on creator content.
ChatGPT, Gemini, and Perplexity source their product recommendations from social videos. When someone asks "what shoes should I run in?" — the answer comes from creators, not your website.
No creator mentions means less presence in AI-generated answers.
What are the best running shoes right now?
Based on athlete reviews, here are the top picks:
Sources: TikTok, Instagram, YouTube creator content
How Launchpoint moves you up
From keyword tracking to creator briefs built for discovery — everything you need to own your category in social search.
Search rank tracking
Monitor where your brand appears for high-intent search terms on every platform.
Search-optimized briefs
Every brief is built with trending keywords and hooks that drive discovery.
Track your visibility
See exactly where you rank for key terms across TikTok, Reels, and Shorts
Launch at scale
Activate creators with briefs engineered for search discovery
Boost winners
Put spend behind the videos already climbing the rankings