How C4 Energy Drove a 10% Sales Lift and Sold Out Walmart in 3 Days
Launchpoint's data-driven NIL strategy delivered explosive retail impact, proving the power of authentic, at-scale athlete-driven marketing.
3 Days
To Sell Out a Walmart
10%
Sales Lift
250+
Live Videos
2M+
Views
100+
Athletes
The Client
C4 Energy: #4 Energy Drink Globally
C4 Energy is the largest privately owned nutrition company in the world and a powerhouse in the performance energy space. Known for its high-powered, clinically studied ingredients, C4 fuels athletes, fitness enthusiasts, and everyday consumers.
As the official energy drink of the Miami Heat, New York Knicks, and Boston Celtics, C4 has a strong retail presence and aimed to deepen its engagement with Gen Z through influencer-driven campaigns.
The Challenge
C4 Energy wanted to amplify in-store sales at Walmart while maximizing organic reach on social media. The brand needed a cost-effective, scalable solution that could rapidly drive foot traffic and online engagement.
However, traditional influencer marketing was time-consuming, hard to measure, and complex to manage at scale. C4 sought a partner that could deliver high-trust content with a streamlined workflow.
The Solution
C4 Energy partnered with Launchpoint to execute a data-driven NIL campaign leveraging over 100 college athletes to generate buzz and drive sales at Walmart locations.
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Athlete-Led Social Blitz
100+ college athletes created authentic, high-energy content across TikTok, Instagram, and YouTube.
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Mass Live Video Push
Over 250 live videos streamed in 1.5 weeks, flooding social feeds with real-time engagement.
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Retail Sellout Strategy
Athletes directed followers to purchase C4 at Walmart, leading to rapid inventory depletion.
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Real-Time Performance Tracking
A live dashboard replaced static spreadsheets for campaign tracking and content approvals.
Explosive Results
The campaign delivered explosive retail growth and engagement, shattering C4's original goals. The synergy between authentic athlete content and a targeted retail strategy proved immensely powerful.
Sold Out in 3 Days
All C4 Energy inventory at the Lansing Walmart was depleted within three days of launch.
10% Sales Lift
Unit and dollar velocity increased by 10% across Ohio and Michigan over a two-month period.
2M+ Views
Exceeded C4’s goal of 500K views by 4x in just 1.5 weeks, saturating social media with organic content.
250+ Live Videos
A massive network of 100+ athletes was activated to produce a huge volume of authentic, high-energy content.
"This campaign was a game-changer... it wasn't just about social impressions; it was about creating real-world hype and turning it into action. Launchpoint made that happen."
Nick Morgan
Talent Coordinator, C4 Energy
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