80 Million Views in Eight Weeks
Krea is the AI creative suite millions of designers and artists rely on. Launchpoint turned its creator network into a distribution engine: 150 creators, 10,400+ posts, and 80 million organic views in under eight weeks.
The Client
Krea: Real-Time AI for Creative Work
Krea is an AI creative platform that puts the best generative models for image, video, and 3D in a single canvas. Designers, artists, and studios use it to go from a rough idea to a finished asset in real time, with no local GPU and no juggling half a dozen tools.
The product sells itself the moment someone watches it work. The hard part was getting that moment in front of enough of the right people.
The Challenge
AI tools live or die by demonstration. A static ad can't show what it feels like when Krea turns a prompt into a finished render in real time, while CPMs on paid channels keep climbing. Krea needed creators actually using the product, in their own formats, at a scale paid media could never reach.
The Solution
Krea shared what people actually love about the product. Creators put those features to work in their own styles and formats, so every post doubled as a live demo.
Over 5,600 creators applied. Launchpoint matched 150 of them and had posts live inside two weeks, with creators publishing five to seven times a week.
Krea paid on the views creators drove rather than flat agency fees. A concept that didn't land cost close to nothing; the creators behind winners earned more.
The best-performing posts turned into paid ads in one click, the fastest creative loop their growth team has ever run.
The Results
In under eight weeks, more reach than every other channel Krea runs put together.
Four videos passed a million views, and the best did 4.5 million on its own.
Across 10,400+ live posts tracked in the Launchpoint dashboard.
5,600+ creators applied and posting started inside two weeks.
“We told Launchpoint what people love about Krea, and they brought in creators to show it in their own way. In under eight weeks, 150 creators generated 80 million views and 2.2 million engagements.”
